IMAX, Together With Universal Pictures, Presents The Mummy Zero Gravity VR Experience At South By Southwest 2017

AUSTIN, Texas, March 6, 2017 — IMAX, together with Universal, presents THE MUMMY ZERO GRAVITY VR EXPERIENCE, which debuts exclusively on Voyager, the world’s first full-motion cinematic VR chair at the South by Southwest® (SXSW®) Conference and Festivals. Attendees will be transported to the set of THE MUMMY, alongside Tom Cruise & Annabelle Wallis, as they perform a thrilling stunt in Zero-G four miles above sea level. The experience will run Friday, March 10 – Tuesday, March 14, 10:00 AM – 6:00 PM daily at Austin Convention Center, Ballroom B.

THE MUMMY will be the first cinematic VR theater experience to debut on Voyager, the world’s first full-motion chair designed for cinematic VR, created by technology studio Positron. Twenty Voyager units will have their motion choreographed together to deliver the ultimate behind-the-scenes Zero Gravity experience. Voyager delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates motorized rotation and pitch motion, haptic feedback (with physical audio powered by Subpac), 3D audio, integrated VR headsets, and specialized seating.

About THE MUMMY
Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: THE MUMMY.

Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.

From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.

Cruise is joined by a cast including Annabelle Wallis (upcoming King Arthur, television’s Peaky Blinders), Jake Johnson (Jurassic World), Courtney B. Vance (TV’s American Crime Story: The People V. O.J. Simpson) and Oscar® winner Russell Crowe (Gladiator).

The creative team on this action-adventure event is led by director/producer Alex Kurtzman and producer Chris Morgan, who have been instrumental in growing some of the most successful franchises of the past several years—with Kurtzman writing or producing entries in the Transformers, Star Trek and Mission: Impossible series, and Morgan being the narrative engineer of the Fast & Furious saga as it has experienced explosive growth from its third chapter on. Sean Daniel, who produced the most recent Mummy trilogy, produces alongside Kurtzman and Morgan.

About Positron and Voyager

Founded in 2014, Positron is a technology studio based in Los Angeles that delivers engineering magic. The team includes mechatronics engineers, designers, software developers and artists who collaborate together to create VR experiences and products that have never been done before. Voyager is the first full-motion chair platform designed for cinematic VR. Integrating beautiful design and high-end engineering, it reflects a passion for VR storytelling. Voyager delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates gentle motorized yaw and pitch motion, haptic feedback (physical audio powered by Subpac), and specialized seating. Its unique software and hardware technology integration enables nuanced motion and haptic tracks to be encoded along the featured content’s visual and spatial audio tracks. The chair precisely guides the viewers’ attention to points of interest in the experience, while also allowing a viewer-controlled motion mode. Voyager units are available now for select theaters, hotels, concerts, and events that desire to provide a premium VR experience. For Voyager images please visit Positron Media.