July 11th was opening day for VR Yosemite, a new virtual reality experience provided by the owners of Yosemite Cinema.

Los Angeles-based Positron is planning a major expansion, installing its VR motion chairs in dedicated virtual reality event spaces in ten major cities.

L.A.-based Positron makes cinematic VR chairs equipped with scent dispensers that enhance virtual experiences.

The company has enlisted Hollywood directors like Jon Favreau to help its effort to create products that blend the physical and virtual worlds. 

Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R.