July 11th was opening day for VR Yosemite, a new virtual reality experience provided by the owners of Yosemite Cinema.

Los Angeles-based Positron is planning a major expansion, installing its VR motion chairs in dedicated virtual reality event spaces in ten major cities.

L.A.-based Positron makes cinematic VR chairs equipped with scent dispensers that enhance virtual experiences.

The company has enlisted Hollywood directors like Jon Favreau to help its effort to create products that blend the physical and virtual worlds. 

Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R.

A.R. Rahman premieres his virtual reality film, “Le Musk” in immersive VR chairs designed by the Los Angeles-based company Positron.

Guests will be able to experience the project via Positron’s state-of-the-art Voyager virtual reality motion chairs, precisely engineered to move on behalf of the viewer.

Positron, a leading provider of XR Cinema systems, known for its Voyager® VR motion chair, announced today the launch of a global intellectual licensing program.

‘It’s a deeper level of immersion. … In VR, there is an opportunity to feel like you are inside the story in a different way.

Positron is a technology studio that creates virtual reality experiences and products. Their latest is the Voyager, a full-motion, immersive VR chair.

Jeffrey Travis, Founder/CEO of Positron, “We can put 20 people simultaneously into a premium VR theater with our chairs, with 1 or 2 operator staff.”

Created by technology studio Positron, Voyager incorporates motorized rotation and pitch motion, haptic feedback, spatial audio, and built-in VR headsets.

Using the Positron chair, in the boots of Armstrong, you strap into the Apollo 11 Command Module as the Saturn V rocket lifts off.

‘Weird Al’ Yankovic is making his VR) debut in a new comedic short film called “Shady Friend” that is being produced exclusively for the Positron Voyager

Weird Al is set to make his VR debut starring alongside Nick Rutherford, Minka Kelly and former Nick Kocher in a short film called Shady

The short film will include not only motion, but also scents and haptic elements — which should make for an interesting experience, given the topic.

Montreal-based VR studio Felix & Paul debuted the first episode of its “Space Explorers” documentary at Sundance as part of the festival’s New Frontier selection.

Samsung demonstrated its Gear VR and Positron showed its Voyager product billed as a comfortable, fully integrated personal VR theater.

Virtual reality has opened the doors to dozens of incredible experiences. Now the latest VR tech will allow you to feel like you’re floating weightless.

Sitting in 10 cutting-edge Positron Voyager full-motion pod chairs, attendees donned VR headsets and headphones for a communal and theatrical experience.

Speakers were in agreement that VR’s full potential could only be tapped by applying the same talent and storytelling expertise that Hollywood is known for.

Positron is thrilled to offer cinema lovers at the Sundance Film Festival the opportunity to experience a completely new level of immersion in VR storytelling.